White Stuff | A sustainable range of jeans with a conscience

I love jeans, I live in jeans, I have written about jeans before.  I buy jeans in all price brackets always looking for the perfect pair, the perfect fit.  I tend to wear indigo and coated black in the winter and white in the summer.  With a few variations thrown in, a lighter wash spring and autumn, I have a camo pair and a khaki coated pair.  This winter I enjoyed my Amazing Woman jeans but then I also love French Connection rebound .... and so it goes on.  I always stick with a skinny fit.  Although having said that I do have a wide leg pair from Boden!!  You see, I have a jeans obsession.

Anyway, White Stuff got in touch with me about their new sustainable denim collection.  White Stuff is a British fashion and lifestyle brand and they are Doing Good Stuff to help the planet - and this spring sees the launch of their new denim range - you can see full details here.

Straight leg jeans from White Stuff, cardigan from Boden and lace vest from Cream (details below)

Before I agreed to receive a pair as a gift I went along to their store in Marlow to have a look and try them on for size.  The assistants were very enthusiastic about the new range, saying how comfortable they are and how they had been selling fast.  

Now I would love a pair of 'girlfriend' or 'boyfriend' jeans but they never fit properly and I have pretty much given up.  So I decided to try the Straight Leg which on me fit more like a girlfriend style but suit my shape better.  The 10 fitted perfectly and they are indeed soft and comfortable as the assistants in Marlow testified.

White Stuff has partnered with one of the cleanest and most sustainable factories in the world and launched their new collection ready for Spring / Summer 2020.

They come in three different fits - skinny, boyfriend and straight.  And I love this bit, they come in three lengths!!  Short, Regular and Long and in sizes from a 6 to a 22.  How fantastic is that.  They come in a mid denim wash and black.  And not forgetting the men in your life, they do a sustainable range for them too.

They are made from 98% recycled water and they are 85% air dried using heat from the factory floor to further reduce energy consumption.  They use 0.4 litres of water compared to the usual 1,500 litres and White Stuff is one of the very few brands to be using this system.  Any toxic by-products are used to make bricks for building projects in the local community.

They are very flattering too -  'bottom enhancing' - and a good price at £49.95.  Pair them with a classic breton or a white tee, trainers or pumps and they will easily take you into spring and beyond.

I've styled mine for these photos with the ivory 'Hermione' cardigan from Boden, layered with my lace vest top from Cream.  I've added a spring scarf (old from Next) and I am wearing my new limited edition Daffodil Brooke shoe from Hotter Shoes*. For every pair sold Hotter are donating £20 to support Marie Curie's Great Daffodil Appeal, the charity's biggest annual fundraiser.  These shoes are really comfortable and soft and easy to wear.  You can see they feature the Marie Curie daffodil print inspired by the iconic emblem.

I am very happy with my new jeans and I am excited to see more brands incorporating a sustainable and ethical approach into their ranges.  

I hope everyone is coping okay with this developing crisis, I will be honest, I am feeling quite uneasy right now.  Having just got over a bout of depression I really needed some routine and space.  With my family all coming home and needing to work at home and no one really sure what is happening, I will need to be very careful to make sure I prioritise my self-care.  I have loved ones and friends I am worried about too. 

​I am going to continue writing my blog posts and sharing my day to day news on instagram, I find it therapeutic and I need the focus.  Please do email me or leave a comment, I love hearing from you.

Love from
Michelle xx
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Meal plan, healthy eating and tackling our mindset


​Disclaimer: I am wearing the White Stuff Straight Leg Jean in Mid Denim, and the Brooke shoe from Hotter, both kindly gifted to me.  I was under no obligation to write a review and all opinions are my own.

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