How to achieve glowing skin using natural skincare products from INUR with aloe vera, matcha and pre and probiotics

Marion Assuied is a busy woman, she is the former CEO of premium cosmetics brand, By Terry, and she has just launched new natural skincare brand INUR, as well as running a busy home with three children ... how does she do it?  Having reached burnout back in 2019 Marion realised something needed to change, her stress levels were through the roof and her lifestyle and schedule were crazy!  She completely overhauled her routines, and started to practice yoga and meditation, then saw a nutritionist and overhauled her diet.  The result was more energy and more serenity. 

But this new focus on healthy living made Marion realise that we spend hours focusing on the health of our inner body and mind but what if we gave as much attention to our skin?  Lockdowns offered a chance to slow down further and develop her idea for a new skincare brand and INUR was born.

Skin is the largest organ of our body and our face is the most exposed area.  Marion worked closely with a nutritionist to improve her own skin health after focusing on her body had given such life changing results.

INUR is a natural skincare brand - backed by nature and science - to help us overhaul our nutrition and lifestyle routines so we can look after ourselves both on the inside and on the outside.

INUR only uses natural and clean ingredients to provide the best skincare products using aloe vera and matcha from Jeju Island - a UNESCO world heritage site with clean winds, intense sunlight, mineral water from volcanic rocks and land with optimal conditions for plant growth.  This means that the aloe vera and matcha grown on Jeju Island demonstrate the best efficacy to maximise the efficiency of the INUR skincare products.

The aloe vera and matcha is then combined with prebiotics and probiotics, all rigorously tested to ensure they are the most clinically proven super biotics available.

This is a gifted blog post.

INUR is a range of natural skincare products using aloe vera and matcha for healthy nourished skin

Aloe Vera and Matcha from Jeju Island

Aloe Vera from Jeju Island includes Vitamins A, B1, B2, B3, B6, B12, C and E (all associated with hyaluronic acid) deeply hydrates the skin, comforts and balances, heals and nourishes, boosts collagen synthesis and accelerates skin cellular renewal.

Matcha from Jeju Island includes Vitamins A, B1, B2, B3, B6, B12, C and E) it is capable of protecting the skin, preserving skin youth, improving elasticity, normalising sebum production, tightening pores and has de-stressing and relaxing properties.

Finally the pre and probiotics containing Vitamins B1 and B2, proteins and xylitol restores and maintains healthy skin, strengthens the skin barrier, protects the skin from aggressive external agents and rebalances the skin as well as protecting microbiome.

Jeju Island, which is one of the modern wonders of the world, is a much sought-after destination among travellers.  Jeju is the largest and only self-governing island in South Korea.  Tourism is an integral part of Jeju’s economy and the island is known as South Korea’s Hawaii.

What is healthy skin?

Aggressive and external substances are unable to penetrate the skin, the nutrients from good skincare protect the skin barrier and moisture is locked in.  

Hydrated - improving the levels of hydration in the derma is essential to achieve healthy skin. Well-hydrated skin looks plumped, supple and smooth 

Nourished - providing a good level of vitamins and nutrients is essential to activate and boost antioxidants that prevent free radicals and external aggressive factors that damage the skin barrier. 

Protected - including pre and probiotics in your skincare routine help to protect, repair, restore and renew the skin barrier by providing a great source of vitamins and antioxidants. 

INUR Purity Cleanser

INUR Mind Body and Skin

Back in early May I was invited to attend the Press Launch of INUR at the exclusive AllBright Club in Mayfair.  I immediately loved the products - because they just looked so pretty - and who doesn't love a beauty brand that complements your bathroom decor!?  But they felt amazing on my skin too, velvety soft and a creamy texture in colours to match the bottles.  However, I know that beauty is more than just skin deep (or packaging deep)!

Marion Assuied the founder of INUR

INUR is designed to work in sync with your skin's natural rhythm

Step 1 is your cleanser - Purity is a day and night gentle liquid cleanser that really does work to remove every last trace of any impurities, pollutants and make-up but it also leaves the skin feeling revitalised and hydrated.  It contains aloe vera and pre and probiotics and leaves your skin feeling bright, glowing and with a dewy finish.  I LOVE this cleanser!  My routine now is to use a cream wash-off cleanser to remove the bulk of my make-up with a hot cloth then I use the Purity from INUR to remove any make-up left and my skin honestly feels the cleanest it ever has!  I also use Purity first thing in the morning to remove any overnight pollutants and it really wakes me up and leaves my skin with a fresh glow ready for make-up and the day ahead.  I am currently using Purity with cotton wool pads but I am very aware that these are not sustainable/eco friendly and cannot be recycled so I am planning on buying some reusable cotton pads.

Step 2 is your face cream for during the day - Breathe provides instant nourishing properties fr0m the matcha and aloe vera as well as the pre and probiotics.  My skin feels soft, supple and it gives me a smooth base for my SPF+Primer and then foundation.

The INUR key - every INUR step is clearly labelled with a graphic to explain night and day or night or day at a glance. It is easy to recognise the symbol and grab what you need!

​Step 3 is a night time shot - there are three shots (serums) to choose from depending on your skin needs.

Realign - containing 30% pre and probiotics and ideal for oily, sensitive and blemish prone skin.

Replenish - containing 30% aloe vera and ideal for dry, sensitive and blemish prone skin.

Pause - containing 30% matcha and ideal for dullness and fine lines.

INUR recommended I try Pause.  I use one pump every night and love it, each pump has been designed to deliver just the right amount of product so I know I am using it correctly.

Step 4 is the final step and is the sleeping mask - Renew contains aloe vera, matcha and pre and probiotics and is ideal for all skin types including sensitive skin, two pumps should be used 2-3 x per week.

The bottles have clear, easy to read (and not too small) instructions and ingredient details, INUR are committed to full transparency on the formula and active ingredients of each product.  INUR use 100% vegan and natural ingredients, they are clean and cruelty free.

I asked Marion about SPF ... she said that it is almost impossible to add SPF to a natural skincare range but she recommends using a Primer+SPF (at least SPF 50) after applying your Breathe face cream and before applying any foundation.  

Learning about INUR at the AllBright Club, Mayfair

Marion created INUR to use the power of nature and science, delivered through nutrition and lifestyle routines, to live well INUR mind, body and skin and she has exciting plans for the future of the INUR brand.

I love the concept and the products and I love that I know they are doing my skin so much good and that they are affordable.  The Purity Day & Night Cleanser is £26 and the Breathe Day Cream is £35 and all the products are long lasting as you do not need huge quantities to get the benefits.

INUR are giving readers of Fifty & Fab a 15% discount off their first purchase, please use INURFAB15 at checkout, you can purchase all the items individually or in bundles to get you started.  And please don't hesitate to get in touch with INUR if you need some help to choose the right night shot for your skin, you can send a message to 'talk to an expert' via their website.

I will also be running a GIVEAWAY with INUR on my Instagram page so please look out for that!

I loved everything I learnt about this exciting new brand and I am really enjoying using all the INUR products.  I get sent a lot of beauty products to try out meaning it is difficult to stick to one brand consistently but with INUR I was gifted Pause (night shot) and Renew (sleeping mask) but I chose to buy the Purity (cleanser) and Breathe (face cream) myself as I was so impressed.  

Love Michelle xx
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Did you miss ...?
Why you should always wear a facial SPF | and the importance of a good skincare routine
​The benefits of radio frequency treatments for skin tightening and skin rejuvenation
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Disclaimer: this is a gifted blog post, INUR gave me two products to try as a thank you for attending the press launch.  I decided to share the details with you on my blog and all views are my own.

This was a lovely spring day in London, wearing a skirt from Saint + Sofia, a knitted top from New Look and loafers from Mint Velvet

Full details and links to this outfit can be found on Shop my Look.

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