Did you know that 80% of bra-wearers are wearing the wrong size bra? 80%?! Thats really high! But I suppose if we are always in a rush, grabbing a bra as we fly through the High Street or ordering online, we don't stop and think about it. Nudea is a beautiful new sustainable lingerie brand founded by two women with an aim to create amazing underwear that fits, and is stylish and comfortable. They wanted to design a bra for the modern woman with no compromises - and their underwear range looks great but feels great too.
With more and more of us buying online though, they set out to find a simple way we can measure ourselves whenever and wherever we want!
Using the Nudea Fit Tape to self-measure at home is easy but if you need additional help then Nudea also offer a virtual fitting service with their expert Fit Team or you can complete their Style Quiz!
This is a gifted blog post.
How to use the Nudea Fit Tape to measure your bra size at home
It is so simple, first. of all order your Nudea Fit Tape from the Nudea, it costs £5 but it comes with a free Virtual Fitting and it is redeemable against your first order of a bra or a bra and briefs set plus you will also receive 15% off your first purchase!
To do your measure, wear a lightweight soft bra or bralette if you can, something without too much padding.
Step One - Measure your Underband
First you wrap the tape around your body under your bust, flat against your ribcage, literally just under your bra band and thread the tape through the gold ring (photo on the left).
You then pull the tape back tightly and you will see your band size in the coloured zone at the gold ring - the fit tape should fit snugly - as most of the support comes from the underband, not the straps.
Step Two - Measure you Cup
Flip the tape over and you will see the torso icon in the centre of the tape (photo on the right) - place this between your boobs and pull the tape across the fullest part of your largest boob, measure to the end of the fleshy part of your boob.
Then simply match your underband number from Step One to the cup size zone in Step Two to find your fitted bra size!
'How to use the Nudea Fit Tape' is explained fully with diagrams in the booklet that comes with your Fit Tape or you can watch the How To Video.
I also tried out the Nudea Online Fitting Room and filled out the questionnaire to check my recommended size,
Remember when we get our underwear right, then the rest of our outfit looks so much better - get the foundation right and the rest will follow!
Nudea recommend measuring yourself at least every 6 months - the average woman will wear six different bra sizes in her lifetime. We can vary throughout our monthly cycle too and the Nudea Fit Tape means you have a handy tool you can use at any time.
Using the Nudea Fit Tape regularly is also a good reminder to check our breast health too. Nudea are committed to donating 1% of their total sales to their chosen charities and one of these is Coppafeel, the breast cancer awareness charity that focuses on promoting early detection of breast cancer by encouraging women to regularly check their boobs.
I always wear a bra, I don't get the whole braless trend, but listening to co-founder Priya Downes on an insta-live recently, she explained 'if you want to rip your bra off when you get home, the chances are you are wearing the wrong size bra' so the advice is get the fit right and you will probably not even realise you have a bra on! Not wearing a bra is really not great for our breast health on the longer term, it can cause posture issues and back pain. Put the right bra on and forget about it!
With such pretty lingerie now available, I am loving the new trend - to show your bra! It is no longer a style sin to wear a colour under a white top for example. And how stunning is the Jade Green. from Nudea? According to new research, a red bra won't show under a white t-shirt! Skin has red undertones and that is why it doesn't show!
I love the detailing on the Nudea range...
All Nudea bras and briefs are crafted from recycled Italian lace to add to their sustainable credentials, the sheer fabric is based on an art deco design and they come in a contemporary range of stunning colours - black, nude, pink, navy blue and jade green. They are pretty but not fussy, they mould to your shape but are not heavily padded, and they give good nipple coverage!
My recommended bra size using the Nudea Fit Tape
When I measured at home with the Nudea Fit Tape my size came out as 34C. When I used the Virtual Fitting Room my size was 32D and my sister size is 34C. As I had been measured fairly recently I knew that 32D was correct and I understood the sister size too - you can read more about your sister size here. Nudea sent me the Lift Balcony Bra in Jade Green in a 32D and it was a perfect fit!
The measuring process was simple and Nudea were helpful and reassuring. I knew that if I had any doubts I could then book a virtual fitting online but I didn't need to.
Read Nudea's Bra Fitting Guide.
The Lift Balcony Bra and High Leg Brief from Nudea
Nudea gifted me the Lift Balcony Bra and matching High Leg Briefs in Jade Green. It is such a beautiful set. Firstly they sent me the Fit Tape so I could measure and I loved the Self-Measuring Guide that comes with it. It includes a section 'Want a bra style to suit your breast shape?' and it describes each breast shape - Teardrop, East West, Full Round and Bell and recommends the ideal Nudea bra for your shape. For my teardrop shape, they suggest The Lift Balcony Bra, It has double mesh for added support and comfort and it is based on the balconette style so it gives me more lift and shape. And I love the multi-way straps!
With so many women not enjoying in-store bra fittings this is obviously a much needed service, I have never minded being measured but then I am fairly body confident, have small boobs and haven't deviated much in bra size over the years. Apart from when I was pregnant and then breast feeding. Wow I loved my bigger boobs then, it was such a novelty!
But I'd love to understand why women dread a bra fitting, if this is you, please let me know in the comments below, or send me an email!
Nudea offer free delivery on orders over £30 plus free returns and you can get 10% off your first order with code FITFIRST or 15% off your order if you have already purchased the Nudea Fit Tape. Your new underwear comes with a dedicated laundry bag to keep it in tip top condition!
Disclaimer: Nudea gifted me their Fit Tape, Balcony Lift Bra and High Leg Briefs for me to try out their online fitting services and share my experience on my blog.
Welcome to Fifty & Fab, a lifestyle blog to inspire you. I am a blogger with a passion for writing about health, menopause, fitness, beauty and style with a focus on the over 50's.
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Hi, I’m Michelle and my blog Fifty & Fab is all about my journey into and through my 50s. I started this blog in 2016 with the purpose of helping other women at this stage of life. I’m delighted that my blog has grown to over 13k visitors per month. Visit my Work with Me page and request my Media Kit for details of product reviews, blogging services and social media content creation.
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