Mindfulness Marketing

Advertisement | While recognizing the need to encourage good mental health is not new, have you ever considered mindfulness marketing? We found that applying mindfulness to your marketing strategy brings more change because you are shifting from a product-focused approach to a values-focused process. 

A values-focused approach requires us to slow down and see things differently as we look for genuine solutions that best serve the customer. Please keep reading to learn how to incorporate mindfulness into your marketing practice and its benefits. 

​What is Mindfulness? 

Mindfulness marketing can transform how your business connects with your ideal customers and can help you grow as a marketer. According to Tell Me More Golf, It allows you to humanize your company, build customer loyalty, and emphasize values instead of a product or service. Empathy and taking the time to slow down and expand your views and ideas will attract more customers. 

Mindfulness means we are being fully present and aware of what we are doing and the intent behind it. By regularly engaging in this practice, you can reduce stress and anxiety, strengthen social connections, and gain insight and awareness into your mind. 
Mindfulness of ourselves and our surroundings allows us to act with empathy toward the people around us. At the individual level, mindfulness can make a big difference in the quality of our interactions. At the corporate level, the impact is even more significant.

Tips and benefits for incorporating Mindfulness Marketing ​

Understand Your Vision & Current State 
Mindfulness asks us to be aware of the now and truly live in this moment rather than focusing all our effort and attention on the future. By living in the moment, you have a better understanding of where you are, how you got there, and where you are headed. It's important to have these check-ins so you can make sure you are pleased with the path you have taken and your personal values are staying true. 

Ego Is Not Your Amigo
We need to leave our own opinions out of the marketing process because this isn't necessarily what our customers want. If you focus on your ego, you are going back to a product-focused way of thinking versus values. Mindfulness helps us understand the points of view of others and prevent us from being overly opinionated. Leaving your ego at the door allows you to also make decisions based on facts rather than emotion. 

Don't Get Stuck In Habits
A goal of mindfulness is to understand our habits and how they might help or harm us. While habits can be a good thing, they also can leave you feeling stagnant and stuck. It's important to develop conscious habits and really think about your next plan of action. If you have things that aren't working in your business, consider how to change them. 

Empathy Always First
It's important to always communicate with empathy because we all have concerns, stresses, and goals. By prioritizing empathy, you will become more relatable to customers and your target audience. It's using your heart to promote your products and services, and customers will relate to being in your shoes. It allows marketing to feel more authentic, and you will also recognize your customer's needs and shared values. 

Practice Mindfulness Yourself
It's pretty simple, but you can't preach what you don't know and understand. Research has shown that mindfulness is most effective when practiced regularly yourself. You need to fully understand and practice it before you include it in your marketing plan. Start small by simply practicing gratitude or engaging in meditation or a weekly yoga class. ​

Conclusion

Mindfulness allows us to have a deeper understanding of ourselves and others, reduce stress, and prioritize genuine connection and empathy. Mindfulness marketing can make your company more vital and create a happy staff and customers. Our team found that implementing mindfulness marketing into your business can help you grow and bring more love and gratitude into your job. ​