Ad | Featured | In a white-collar world where it's all too easy to feel demotivated and overworked, corporate gifting is a great way to patch up any cracks in work ethics. When done right, corporate gifting can be a powerful tool in your professional arsenal, ultimately producing greater results for your company.
But before you start doling out corporate gifts willy-nilly, there are a few things you should know about the art of giving. Let's do a deep dive into some of the most important aspects of this thoughtful gesture.
Why Is Corporate Gifting Important?
At its core, corporate gifting is all about building connections and strengthening relationships. With that said, two key components are the driving force behind this practice:
This is perhaps one of the most used terms in the corporate sector, and for good reason. A strong team is a cohesive unit that works together towards common goals, and gifting can be a fantastic way to further that bond.
By practicing corporate gifting, you can promote a sense of camaraderie and collaboration within your team. Whether you're giving gifts to reward employees or to welcome new hires, there's no better way to build a sense of unity and support than by celebrating with gifts.
Even something as simple as the tasty corporate chocolate gifts can go a long way toward making employees feel valued. This will, in turn, lead to a more productive and motivated workforce that is willing to go the extra mile for the company. And that's something any business owner would want.
In any industry, client retention is essential for long-term success. In fact, data shows that it costs five times more to attract a new customer than it does to keep an existing one. Now that's something to think about.
So, how does corporate gifting play into this? Simple. By giving thoughtful gifts to your clients, you're showing them that you value their contribution to your business. These gestures of appreciation will not only make your clients feel good, but they'll also be more likely to stick around for the long haul.
What Are the Best Corporate Gifts?
As is the case with virtually anything else in life, there is no one-size-fits-all answer when it comes to corporate gifting. The best gifts are those that are tailored to the specific recipient. That being said, there are certain types of gifts that tend to be well-received in a corporate setting.
Who could resist some tasty chocolate treats? Not only will they satisfy anyone's sweet tooth, but they can also be a great way to show your appreciation for the hard work that's been put in. Delicious corporate chocolate gifts are a great way to show your team that you care, especially if there's been a lot of late nights and hard work in the office. Plus, chocolate is known to boost energy and increase productivity so it’s definitely a win-win situation.
One of the things that makes these kinds of gifts so great is that they come in a wide variety of forms. If you want to stick to tradition and keep things simple, you can get the classic box of chocolates. These make for a great mid-week pick-me-up or an after-work treat.
Chocolate bouquets have eye-catching and colourful designs that are sure to warm even the coldest of hearts. Each treat is carefully bundled up in wrapping paper and tied with a bow, resulting in a floral arrangement that closely resembles an actual bouquet of flowers. The only difference is that this one is made entirely of chocolate. Not that anyone's complaining though.
Another interesting, but not quite as conventional idea for corporate chocolate gifts is an edible chocolate bucket. All of the treats come nestled in a bucket-shaped box that's filled to the brim with goodies. This makes downing a whole bucket of chocolate more than just a little tempting and means that there's definitely enough to go around. How's that for a sweet surprise?
Alcoholic gift hampers have long been the centre of attention when it comes to corporate gifting, and it's not hard to see why. They usually come packed with all sorts of goodies like gourmet food, fine wine, and top-shelf spirits. Not only will recipients get to munch on their favourite snacks, but they'll also get to sip on some of the best drinks around.
As for decorations, gift hampers certainly don't disappoint. They can be beautifully packaged in gorgeous baskets and come loaded with treats that are just as appealing to the eyes as they are to the stomach.
Personalised Corporate Gifts
If none of the ready-made corporate gift ideas on the market is appealing to you, consider creating your own. In this way, you'll be able to put your own spin on things and come up with a gift that's truly unique.
While it may sound like a big task, it certainly doesn't have to be. Several companies offer personalised gift services that make things much more convenient. They're more than happy to take on the heavy load and help you create a gift that's perfect for the occasion. This can be done by taking into consideration any preferences or style guidelines that your business may have.
Corporate Gifting Guidelines
Apart from the type of gift that you choose, there are other factors to keep in mind when it comes to corporate gifting.
Mind the Timing
Knowing when to give a gift is just as important as choosing what to give. There's a right time and place for everything, and gifting is certainly no exception. Make sure you don't send out presents just for the sake of cashing in on a new partnership or business deal. This may be off-putting to your clients, and you may be perceived as being too eager to make a sale.
Instead, focus on important milestones and life events like weddings, graduations, or the birth of a child. These give you the perfect opportunity to create lasting memories and strengthen your business relationship at the same time.
Know Your Audience
To make sure that your presents are well-received and appreciated, do some research on what your clients or employees like. This may seem like a lot of effort, but it's definitely worth it in the long run.
For edible gifts, find out if they have any dietary restrictions or food allergies. The last thing you want is for your gift to make them sick. If you're not sure what kind of food preferences, it's always safe to stick to the classics like chocolates and cookies.
Avoid Lavish Gifts
While it's always nice to receive lavish gifts, they may not be appropriate for every occasion. For example, if you're attending a corporate event, it's best to stick to more low-key items. You certainly don't want to seem like a try-hard or make other guests feel like they're being upstaged.
This isn't to say that you should avoid giving anything expensive at all costs. Just remember that there are different ways to show generosity and appreciation, and it's best to tailor the gift according to your audience.
Disclaimer: This is a collaborative post