5 Most affordable areas to buy and rent in the South

Collaborative Post | The South of England is home to some of the UK’s most sought-after areas, but affordability can be a key factor when choosing a place to live. Despite rising prices in many regions, there are still several locations that offer more affordable options for both buying and renting. Whether you’re looking for a permanent home or a rental property, here are five areas in the South that stand out for their affordability and quality of life.

Southampton, UK (Photo by Dan Norris on Unsplash)

1. Southampton

Southampton offers a mix of affordability and lifestyle, making it a great choice for both buyers and renters. The city’s property market is comparatively cheaper than London or other cities in the South. Average house prices are reasonable, while rents are lower than many neighbouring areas. Southampton's vibrant city centre, with its shops, restaurants, and excellent transport links, adds to its appeal. Moreover, the city’s proximity to the coast and the New Forest makes it an attractive option for families and professionals alike.

Why it’s affordable:

• Large selection of homes across various price ranges.
• Strong rental market catering to students and young professionals.

2. Portsmouth

Another coastal city, Portsmouth combines urban convenience with seaside charm, and it remains one of the more affordable locations in the South. The average cost of homes in Portsmouth is lower than in other major cities nearby, and rental prices are competitive as well. With good transport links, including rail connections to London, Portsmouth is a popular choice for those who need to commute but want to live near the coast.

Why it’s affordable:

• Competitive property prices compared to surrounding towns.
• Lower rent due to the high student population and local universities.

3. Swindon

Swindon has become a popular alternative to more expensive locations in the South, offering a growing property market at reasonable prices. It’s a well-connected town, with good transport links to London, Bristol, and the Midlands, making it an attractive choice for commuters. House prices in Swindon are significantly lower than in other South of England towns, and renting is also affordable, making it ideal for first-time buyers or those looking to rent at lower costs.

Why it’s affordable:

• New developments creating affordable housing options.
• Central location with easy access to larger cities.

4. Basingstoke

Basingstoke offers excellent value for money when compared to nearby commuter towns like Reading and Guildford. It’s a growing area with plenty of amenities, including shopping centres, schools, and green spaces. Property prices here are lower than in other commuter towns, and rental costs are more manageable, making it a good option for families and young professionals looking to get on the property ladder or find affordable rental homes.

Why it’s affordable:

• Lower property prices in comparison to other commuter belt towns.
• Strong local economy and good transport links to London.

5. Cheltenham

Known for its Regency architecture and annual festivals, Cheltenham is a popular place to live in the South, particularly for families and professionals. While some areas of Cheltenham can be more expensive, there are still affordable pockets within the town. The rental market is also robust, with a wide variety of homes available at different price points. Working with Cheltenham estate agents can help you find affordable opportunities in this sought-after area, particularly in more budget-friendly neighbourhoods.

Why it’s affordable:

• Diverse housing market with properties at various price points.
• Attractive rental options for both short-term and long-term tenants.

How to Find the Best Deals

To maximise your chances of finding affordable homes, it’s important to work with local estate agents who know the area well. Whether you’re buying or renting, they can help you find properties that match your budget and needs. Additionally, exploring new developments or considering up-and-coming areas within these towns can give you access to homes at lower prices before the market catches up.

Conclusion

The South of England offers plenty of affordable places to buy or rent, especially if you’re willing to explore options outside the larger cities. From coastal Portsmouth and Southampton to the well-connected towns of Basingstoke and Swindon, these areas provide a balance of affordability and quality of life. Cheltenham, with its mix of charm and value, remains a favourite for those looking to settle in the South.
Each of these areas has its unique attractions and advantages, but they all offer affordable housing options that can help buyers and renters alike find their perfect home in the South.


Disclaimer: this is a collaborative post.